Are you trying to decide where to go next with your business?

You get to a point when your business reaches a certain size and you know you need a serious review of where to go in the long term. Part of this is a thorough analysis of what you do well, but also what the opportunities out there are.

One of my consultancy customers recognised a clear shift in their clients.

There was more talk about the “change” agenda; the need for “restructuring”; the need for “efficiency savings” coming from their more senior contacts.  Yet there was also a marked growth of their productised services, typically bought by the HR practitioner. In essence, two very separate businesses were developing.

blue2 supported this customer by providing in-depth market analysis to the decision making process. The decision was to separate the business into two.

blue2 then delivered the brand name creation, the brand identity and launch programme both internally and externally.