Are you just starting out and don't know where to look for customers or how to keep in touch with them?
When you start up you can be so overwhelmed with your general ‘things to do’ list you can lose sight of the importance of managing - and communicating with - your customers.
One of my sole trader customers had just set up his business.
He had a few clients: contacts he had known before. He had a website, a business card and knew what he wanted to sell. He took calls, sent out proposals, some he lost and some he won, but he didn’t know why.
Those he lost were literally thrown in the waste paper bin.
blue2 carried out a complimentary audit of his current marketing activity and processes and together we discussed the practical and immediate changes he could make.
Very quickly he was able to set up a system which would enable him to keep a track of his contacts and set up an ongoing communication programme with his clients and those he was nurturing.
